Dentist PR – Brand New PR Portal for Dental Practices

  • August 2013
  • Daniel Zairi

Quintessa Media is proud to announce the launch of another wonderful website. http://dentist-pr.com

Dentist PR – Online Publicity, Marketing and Public Relations

dentist PR is dedicated to the Dental industry growing need for Practices to be able to increase their online visibility and allow current and new customers to find them more easily. Content was and still is one of the main factors of online representation and your website authority. The dentist PR platform will help your content to be spread and made visible online. Spread your news across the Web and get in front of consumers and journalists, quickly and easily.  Just write an announcement about your Dental Practice — a promotion, sponsorship, or product launch, for example — sites and search engines, fast. Visit here: http://dentist-pr.com

Dentist PR - Content Distribution for your Dental Practice

Kensington Dental Spa – Official Facebook Page

  • June 2013
  • Daniel Zairi

The Kensington Dental Spa has today announced its brand new professional Facebook page. Quintessa Media has been working closely with the Kensington Dental Spa on their SMO targeting the growing interaction of users with Social media such as Facebook, Google+, LinkedIn and the likes. Embracing the current trends, the Kensington Dental Spa has always tried staying ahead of the competition by actively engaging with its customers over a variety of platforms.

With great daily information such as daily tips and public information, the Dental Practice is able to share valuable information instantly, information that visitors and customers can then share with their friends and family.

Press release was published today, Kensington, London (PRWEB UK) 2 June 2013:

Always changing with the times and make their highly recommended working philosophy even better, the Kensington Dental Spa are proud to launch their presence in social media with a brand new Facebook page. Confident in the popularity of their world-class service, the Kensington Dental Spa is delighted to be able to spread its message of dental health not only to those in the West London boroughs but to the wider world who needs it.


Having built up an excellent reputation over the years and recognising that a great deal of their new business comes from word of mouth recommendations from existing customers, the Kensington Dental Spa have now embraced social media as an extension of their existing communication strategy. With Facebook, Google+ and LinkedIn now a part of everyday life, the dental practice is keen to encourage the development and protection of oral health in its existing customers as well as reaching its philosophy of solutions focused diagnosis of cosmetic, restorative and implant treatment out to a wider audience.


As well as Google, YouTube and other search engines, members of the public are now using Facebook as a tool to find recommended services. Instead of picking up the phone or waiting until they bump into a friend to ask for a suitable recommendation, people are now more likely to go online to find out where to go . We have noticed this trend as treatment requirements become more specialised and specific. Confident in the popularity of their world-class service, the Kensington Dental Spa is delighted to be able to spread its message of dental health not only to those in the West London boroughs but to the wider world who needs it.


For the full release: http://www.prweb.com/releases/2013/6/prweb10789366.htm

Show your support and join the Kensington Dental Spa Facebook page today.





Matt Cutts Reveals Why Websites with Poor Backlinks May Still Rank High

  • April 2013
  • Daniel Zairi

Ever since Google’s Penguin updates were announced, all those who focused on producing quality content rejoiced.

This was encouraging, and they put in more effort in order to follow what Google recommended. However, these website owners found that websites sticking to SEO tricks that are not popular still rank high.

Expressing their concerns, Google’s Matt Cutts was asked why many websites rank well for various keywords when their “…backlink profiles are pretty low quality.” Answering why Google has not penalized these sites, in his Help Video, Cutts reveals Penguin’s loopholes. His words have confirmed what some website owners have suspected for some time now; while many thought that Penguin updates would put a complete stranglehold on SEO tricks, others believed that there were weaknesses in the algorithm.

Cutts clarifies that Google’s algorithm does not have complete control over certain areas, and “Penguin is geared for certain types of spam, but it’s not geared for every type of spam.” While Penguin covers many areas, it does not have updates for newer SEO deceptions. Penguin doesn’t arrest such moves, but “There are other algorithms that try to tackle that.”  To put it simply, “… the algorithms haven’t gotten good enough yet.”

Cutts makes things pretty clear when he says: “… no algorithm is perfect, and Google tweaks them all the time.” He further says: “We need to make sure that things get better.” In order to do so, it’s important to receive spam reports for existing issues, and Google is “…happy to hear feedback….”

I for one, would love to hear about a case where Google took on board a reported site and penalized it, do you know of any such case?

Is Search Engine Optimization Still Relevant in 2013?

  • April 2013
  • Daniel Zairi

Search Engine Optimization is a field that is as old as the concept of the Internet.

The idea was born with the need to rank pages higher on search engines so that users would be able to view them. With this, there were many underhanded and non-beneficial strategies implemented. Many of these techniques resulted in users landing on pages that had no valuable content. Users became increasing frustrated, and Google wasn’t generating as much revenue per their potential. This is why Google began to revamp its criteria for search page ranking, which is why users now have Penguin and Panda Updates.

Has Google Panda and Penguin Changed SEO Significantly?

Over time, Google began working towards improving the quality of search results by penalizing websites that used what they termed Black Hat SEO. The last couple of years have seen Google revamp its search algorithm almost completely. Panda and Penguin introductions surprised everyone, but the question to ask is: have they really changed SEO as comprehensively as they claimed to?

After Google launched new versions of its search engine algorithm, search engine optimizers wondered how they could tackle these changes. While they still work their tricks, they have been compelled to modify their strategies. Some argue that they have been compelled to think of innovative ways to work around Google’s updates, while others claim not much has actually changed other than SEO turning out to be more specialized. They claim that their SEO techniques essentially remain the same.

Expert Views about What Google Accepts

Ken O’Donnell, a veteran web developer, of KO Websites, was qouted on Forbs.com saying, “We don’t use old-style linking strategy anymore.” However, many SEO geeks are still using modified versions of old tricks; they may not be using them as prolifically as they did in the past, but they are still using them.

O’Donnell further asserts what Google recommends when he says: “We use social websites, blog post and press releases and attempt to write compelling content that brings visitors back to our client’s website.” However, SEO experts believe that along with Google’s recommended legitimate practices, they can still using things like keyword articles for article submission sites and directories. The level and quality of the content that goes into these articles is, however, questionable, and it is suspected that Google might be overlooking this.

It could be argued that SEO article writers are now more aware of the need for quality. They avoid indulging in inferior article content stuffed with keywords. Yet, some SEO experts believe that keyword stuffing is still defeating what Google recommends.

Are SEO Teams Still Gaming the System?

While one might argue that there is a huge change in the way SEO experts worked before, some things are the same for the time being at least. Some experts on Google believed that Penguin and Panda updates would render every other effort futile, apart from what Ken O’Donnell mentions: social websites, blog post, press releases and compelling content. While O’Donnell’s words are valid, currently there are other efforts going hand-in-hand. SEO experts stand testimony to this, as they continue to operate unrestricted. It’s not clear how long they may be able to operate this way; at one time or another, Google algorithm is bound to catch and penalize the websites they have been working on.

When Penguin and Panda were introduced, experts on Google’s side argued that SEO as we know it would demise, and that all efforts aside from the few mentioned above would no longer exist. While some have begun to doubt Google’s recommendations, lately some sites have been being penalized. Slowly and steadily it appears that Google’s algorithm is running a check on all sites. It would, therefore, be wise for website owners to exercise caution and not use methods that are not recommended by Google. Instead, it’s highly advisable to adhere to producing valuable content that would genuinely benefit your viewers.

April Fool’s – Google Analytics and the International Space Station

  • April 2013
  • Daniel Zairi

April 1st 2013… as in any day i started my day by taking a quick look at my Google Analytics for the WP-OBS website.

I clicked on my “Real Time” tab to see if there is someone right now on the site, I was pretty shocked when i saw that i have 41 active visitors all coming from the “International Space Station – Control Room“. When you digg in to try and find out what are they looking at on the site i saw that the page is no other than “April Fool’s” – needless to say that i do not have any such page on my site.

April Fool's- International Space Station - Control Room


From a quick check on Google search i could see that im absolutely not alone here and that many other users have been hit by the same prank. From what i could see although it appears in the live real time view those fake visitors from the International Space Station – Control Room are not actually being counted as actual visitors, which means that it shouldn’t skew my daily visitors. That said, i will check later to day to confirm./ It will be interesting to see what will be Google’s official response, i will update of course once i find out.

April Fool's - Google Analytics and the International Space Station


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